This paper explores the role of business environment in connection between students and the labour market. Many employers claimed graduates do not posses essential skills that allow them to adaptate effectively in the work environment.  It is not caused by new workers’ lack of knowledge or their not proper technical skills, but it is rather fault of their lack of drive and work ethic. University is often blamed for mismatch between student’s skills and demands of the labour market.  As a partner in education reform, the business environment can help students with gaining key competencies and skills.

Key words: soft skills, employer, competencies, partnership, university, bussines