The end of the 20th - the beginning of the 21st century is called the era of post-industrial society, in which theoretical knowledge is decisive, and the main structure is the university as a place of it's production and accumulation. This new era in the development of mankind is sometimes referred to as the "information society", "society of knowledge" in view of the role played by knowledge and information. In order to determine the role and place of modern universities in the process of developing a new concept of higher education, the article analyzes the preconditions that have become decisive factors for the comprehensive introduction of digital literacy in the university's educational process, examines issues related to the digital competences of students and the organization of higher education in post-industrial societies. The role of digital education in the processes of transformation of the country's economy and the formation of a single digital space is considered. The goals and objectives of universities in the reform of higher education are determined. The model of evaluation of students' digital competence is offered.

The object of the research is the level of students' digital literacy, models, methods and techniques for measuring it. From the point of view of authors, special attention deserves a model, developed on the basis of a pyramidal model, taking into account the concept of digital competence. This model is based on a high level of understanding and generalization of students' digital skills. The purpose of using the proposed model is to identify all spheres of knowledge, skills and abilities that should be considered for the formation and evaluation of digital competence. The proposed model is flexible enough and can be adapted to different target groups of students and digital users.

The main conclusions of the study can be considered:

1. 1. Introduction of digital technologies in higher education to increase the level of digital literacy is an urgent requirement of time.
2. 2. The purpose of introducing digital technologies into higher education is the training of highly skilled professionals for work in a post-industrial society.
3. 3. Modern life requires the introduction of digital technologies in absolutely all spheres of human activity.
4. 4. Modern education means will improve the conditions of profitability of study in all educational institutions.
   1. 5. The speed of new knowledge requires from any person a continuous increase in the level of their own digital education.