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The current stage of development of Ukraine is characterized by the need for development of promising areas of science and technology, and increase the efficiency of sales of goods. At the present stage of development of the consumer market of Ukraine, to businesses selling goods, sooner or later face the problem of reducing demand for certain goods. This is the result of competition in the market, when a vendor with the most-commodity. Under these conditions, companies are beginning to develop solutions to enhance demand, or find ready-made solutions. Implementation of these solutions increases the sales of goods and can expand their customer base.