Introduction. Crowd funding is an online money-raising strategy that began as a way for the public to donate small amounts of money, often through social networking websites  creative people finance their projects, businesses and start-ups looking for investment capital to help get their business ventures off the ground. For example, in the works of I. Vasylchuk, Yu. Guerny [2], V. Markova [3]. crowdfunding is considered as a tool for Ukraine's entry into the digital economy, in particular a marketing and digital marketing. The stages of implementation of innovative projects, as well as the requirements of submission are considered by: Yu Guerny [2], M. Boyko, N. Vedmid, A. Okhrimenko [1].

The results and discussion. At the beginning of a scientific problem, the formality of the business competency should be taken to respect the socially-economical furnishings and to allow as much as possible the most national health care in the context of the most basic. The authors of this bulleti have been greeted with the idea of eating and eating in the middle of youth and living in Ukraine in order to evaluate the readiness of the country before successful crowdfunding. The questionnaire was held at the Mykolaiv National Agrarian University, the Admiral Makarov National University of Shipbuilding, Petro Mohyla Black Sea National University, Zaporizhia Institute of Economics and Information Technologies, Odessa State Ecological University, Zaporizhia national technical university, Zaporizhzhia National University. For further development of the country, we will inevitably feed the Karaganda Economic University of Kazpotrebsoyuz (Kazakhstan). On the petal chart we will see the level of readiness of countries to use crowdfunding.

Taking individual parameters, such as: Does the banking system use and support electronic money transfers or other services provided via the Internet or mobile communications; What is the degree of public involvement in social networks (LinkedIn, Facebook, Twitter, etc.); Funding for the launch is mainly provided (1 = governments / banks, 10 = friends and family). They are the main tools for buying online and disseminating information. The beginning of the crowdfunding project is carried out mainly due to friends and acquaintances. Under such conditions, we can talk about the beginning of the growth of crowdfunding projects as starting a small business.

Specificity of agrarian projects can be formulated in the form of social projects: «Positions own tree» – the purpose is to raise funds for planting trees in the Odessa and Mykolaiv regions; «Flower Fountain» – the purpose is to raise funds for the planting of flowers in Odessa; «Levada for the Rescued Foal»; «Green Theater»; «Our city without ragweed»; «Green slopes». Although all the initiatives are social oriented but the purchases of trees, organic fertilizers, flowers, gardening tools etc are aimed to develop the appropriate agricultural enterprises through the buying of relevant materials.

Business competence consists of several components: functional; orientation (emotional); linguistic; personal development; target; communicative; digital. Stages of forming a business competence on a crowdfunding platform: 1. Project preparation stage; 2. The stage of project placement on the platform; 3. Project Implementation Stage and Fundraising; 4. Final stage; 5. The stage of implementation of the project on a permanent basis.

Conclusions and rospects for future research. The results of business competence formation are shown in the petal histogram (Fig. 2), which best reflects the difference of business competence formation. Before the experiment, 132 people were involved in crowdfunding and work was performed by teams without assigning tasks. As we can see, the growing of business competence in the experimental group at almost all points is more than in the control group. Interesting is the growth of linguistic and communicative components, which is explained by the amount of communication on social networks, appearances on radio and television, content preparation (texts, photos) for six months in advance.

The functional component has hardly increased, the reason for this is the almost lack of production planning related to the expansion of agricultural production, as the main task was to try to start and finish the project with minimal risks and resource costs.

REFERENCE

1. The crowdfunding technology in development of the national tourism system [Електронний ресурс] / M. G. Boiko, N. I. Vedmid, A. G. Okhrimenko // Фінансово-кредитна діяльність: проблеми теорії та практики. - 2017. - Вип. 2. - С. 91-100. - Режим доступу: http://nbuv.gov.ua/UJRN/Fkd_2017_2_14
2. Гернего Ю. Краудфандинг як інструмент інноваційного розвитку економіки / Ю. Гернего // Антикризове управління економікою України: нові виклики : матеріали ІІІ Міжнар. наук.-практ. інтернет-конф., 15–17 груд. 2015 р.– Київ : КНЕУ, 2015. – С. 25–29.
3. Маркова В.Д. Маркетинг в сфере инноваций: классификация задач и инструментов / В.Д. Маркова // Вопросы современной экономики. – 2013. – № 4. – С. 1–13