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The importance of milk and dairy products in ensuring the country's food security, the role and importance of dairy cattle breeding in the agricultural system in solving social and economic problems in the countryside is beyond doubt. However, an important issue is not only a theoretical analysis of the development of dairy products of the subcomplex of Ukraine, but also the substantiation of practical steps for the implementation of effective tactics and strategies for the formation of the milk market, taking into account domestic realities. The use of forecasting methods is an important factor that makes it possible to make informed management decisions, in particular in the short and medium term, to take into account both quantitative and qualitative indicators, and the peculiarities of the development of the agricultural sector.

forecasting, model; milk market, milk production