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The work is devoted to the issues of digital transformation of agricultural advisory of Ukraine as an element of a socially significant institution in the general processes of digitalization of the economy of Ukraine. The expediency of creating a binary system of counseling, which is represented by the structure of classical counseling, leading agricultural institutions of higher education (ZVO), research institutions using the technological web platform of electronic counseling is substantiated. The role of classical agricultural advisory in transformation processes is determined.The digital platform of e-advisory allows you to accumulate, systematize knowledge and innovation, is a progressive tool for communicating them to the user, providing feedback on requests and needs primarily from agricultural producers. Important aspects are the possibility of remote access to the counselor and training with the possibility of individual consultation.Keywords: digital transformation; binary advisory system, electronic advisory platform, agricultural advisory.

digital transformation; binary advisory system, electronic advisory platform, agricultural advisory