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DEVELOPMENT OF INFORMATION TECHNOLOGIES OF INTELLECTUAL ANALYSIS OF EXTERNAL ADVERTISING DATA
Last modified: 05-06-2019
Abstract
Checking and preparing data for further analysis is a necessary component of Doors Consulting and LLC Communications Alliance, which, in turn, are engaged in the monitoring of outdoor advertising in Ukraine. At the moment, companies are collecting various information on outdoor advertising. In the final result, all acquired information flows into the data and for a specific identifier is combined into one data array for further analysis and reporting.Analyzing the source data and reports, there is an irregularity and inconsistency to avoid this and the necessary verification and preparation of the data.
Keywords
OLAP; Outdoor